nonverbal communication - artifact.

Often times, advertisement can be used as a form of nonverbal communication in today's society. Nonverbal communication can be used to replace verbal messages or communication, it reinforces or adds to verbal communication, and it can be a contradictory sign to verbal messages. The main use of nonverbal communication in advertisement is to replace verbal communication or add to it. 

This advertisement is advertising dance lessons. If this advertisement were placed on a billboard somewhere along the highway, it would take the place of verbal communication. I don't know about you, but I would find it kind of weird and unproductive for someone to be standing along the highway with a megaphone advertising dance lessons. In this instance, nonverbal communication is more effective for the company and easier for the drivers to pay attention to/notice. If these dance lessons were also advertised on a radio broadcast or commercial on the radio, then this advertisement would be in addition to verbal communication. 

Either way, advertisements are a great form of nonverbal communication. Creative and decorative, they draw attention from people without the use of spoken word or vocalizations. They allow people the ability to be focused on two different things, such as driving and learning about dance lessons from the billboard. In addition to a great form of advertisement, nonverbal communication also allows for multitasking in our busy lives.