On youtube.com, there are many examples of prescription drug commercials. These commercials are a great example of health communication and the importance of communication in healthcare. The Zoloft commercial, often seen on television, starts by describing the symptoms of depression. It says if you don't currently enjoy doing the things you used to or things just don't feel the same, you might suffer from depression. They go on to say that depression is a serious illness, which 20 million Americans suffer from yearly. While the cause of this disease is unknown, it may be related to a chemical inbalance of nerve cells in the brain. The prescription drug, Zoloft, is supposed to correct this inbalance.
There are many people in the world who disagree with healthcare procedures or refuse to see their doctor or dentist. This is where mass communication comes in. If a person refuses to see their doctor for his or her yearly check up, commercials such as the Zoloft commercial may be helpful. Whereas other commercials can be used as persuasive ads, so can prescription drug commercials. These commercials may just prompt someone who has not seen their doctor in years to go see their doctor about issues they have been having. The commercial shows that once the pill is taken, life can improve and people can feel happy again. If a person can relate to the commercial and see the hope of being happy again, they just might go see their doctor.
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