The messages portrayed by the mass media and the mass media themselves play a large role in social construction. Mass media brings a very large and diverse audience together through a shared set of commonalities. Although it may bring people together, it does not necessarily mean it physically brings them together. They just become intuned to the same stories and news coverage, but they still remain autonomous on their living room couch. Because they are alone, the audience becomes vulnerable to the mass media's product, viewpoint, or new story. Since mass media's audience tends to be alone and vulnerable, they use their technologies to help persuade those sitting home on their couch alone. Technologies are the physical means of producing, reproducing, and distributing goods, services, and cultural products. They are the ways in which a company presents their information or product. For Fox News Channel, it is how each news story is presented and the physical setting in which it is presented in. The set of Fox News is very patriotic and consistently use blue, red, and white on their stage and in their outfits. People who constantly watch this news station may be persuaded one way or another on a specific issue because of they way the station uses patriotism to present and portray issues. Even though technologies are constantly evolving, if Fox News continues with its patriotic theme, viewers will continue to be persuaded towards patriotism.
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